Board Approves Refreshed Logo Concept 


JSU logos over the past 50 years, introduced in 1972, 2009 and 2023.

by Buffy Lockette

For the first time in nearly 15 years, Jacksonville State University is updating its visual identity, including a refresh of its logo. 
The JSU Board of Trustees, during its quarterly meeting on Jan. 10, approved a plan presented by the university's in-house marketing and advertising team that places greater emphasis on the university's nickname, "Jax State.” The institution will continue to be known as Jacksonville State University but will begin using Jax State in marketing and promotional materials.

“It’s an exciting time on campus, punctuated by rapid expansion,” said Tim Garner, Chief Marketing Officer. “This new visual identity builds upon that momentum, allowing us to continue to reach new students and grow the JSU family.”  

The updated logo will be phased in over the next few years. To ensure the project is cost-neutral, university offices are encouraged to use the business cards, stationery and other printed materials they have in stock – replacing items with the new design as needed. For more information and assistance, contact Marketing Services.