Institutional Research

Institutional Research data serves as the official source of factual, research-based information about Jacksonville State University's students, faculty, and staff using data collected at each semester's census date.  We provide data and analysis to internal and external stakeholders such as the federal government, the state of Alabama and the executive administration of Jacksonville State University for use in data-driven decision-making. We also provide routine and ad-hoc reports and analysis to assist in informed decision-making across the institution.

Association for Institutional Research (AIR) Statement of Ethical Principles

Data use for decision-making in higher education is critical for improving student success and institutional effectiveness. Those improvements are valuable only when achieved through integrity, professionalism, and fairness.

In September 2019, the Association for Institutional Research (AIR) Board of Directors approved the AIR Statement of Ethical Principles to modernize the principles guiding our professional community.

AIR Statement of Ethical Principles

The Association for Institutional Research affirms the following overarching principles regarding the use of data to facilitate insights and improve decision making. These principles guide us as we promote the use of data, analytics, information, and evidence to improve higher education.

We act with integrity:

  • We recognize the consequences of our work. The analytic algorithms and applications we build and/or implement, as well as the policy decisions incorporating information we analyze and disseminate, impact people and situations.
  • We acknowledge that the individuals whose information we use have rights, derived from both legal and ethical principles that can cross national borders.
  • We make intentional efforts to protect their information from misuse or use that could cause them harm. We protect privacy and maintain confidentiality when collecting, compiling, analyzing, and disseminating information.
  • We act as responsible data stewards. We secure the data and information over which we have control, following generally accepted guidelines and professional standards for physical and electronic security and data sharing.
  • We provide accurate and contextualized information. We do not knowingly or intentionally mislead the consumers of our information.
  • We deliver information and analyses appropriate to the questions being asked, to the quality of the data available, and to the context in which the questions are asked.
  • We seek to be fair and transparent, minimizing our own personal biases in our research assumptions, methodologies, and conclusions.
  • We avoid conflicts of interest, and disclose them when unavoidable, particularly with third parties and vendors. We act in the best interests of our institutions, students, and stakeholders.
  • We strive to make our work accessible to those who need data, information, and analysis to generate insight and make decisions.
  • We share knowledge of the Institutional Research field and its application so we may facilitate insights and promote common understanding to our institutions and stakeholders.
  • We value lifelong learning and the enhancement of our field. We draw on and contribute to relevant and emerging scholarship and educate ourselves on developing trends. We utilize those methods and techniques for which we have, or can obtain, appropriate knowledge and capabilities.
  • We recognize that technological advancements have and will continue to impact our work. We remain committed to serving as educators and role models on the ethical use of data to benefit students and institutions and to improve higher education.

Approved by the AIR Board of Directors September 13, 2019