Communication: Public Relations and Advertising

Public Relation Students

Public relations and advertising prepare you to use traditional and digital media to build and maintain mutually beneficial relationships between organizations and publics. Over the past decade, the field has exploded as specific fields like sports and entertainment, business, healthcare, science and technology, and finance has all recognized the emerging value of public relations to their work. In the Department of Communication, you’ll work with strategic communication tools and insights as you prepare for the field by writing persuasively; understanding media relations, publicity and reputation management; creating compelling content; and engaging in campaign planning.

Potential Careers

  • Public Relations Specialist
  • Public Relations and Fundraising Manager
  • Advertising and Promotions Manager
  • Social Media Specialist

Median Annual Salary

Public Relations Specialist $62,800
Public Relations and Fundraising Manager $119,860
Advertising and Promotions Manager $127,150
Social Media Specialist $56,000

*Median annual salaries are from The U.S. Bureau of Labor Statistics