March 9, 2004 -- Jacksonville State University's publications office has had several questions arise concerning the University's Licensing contract and program.

Below is information to inform everyone on campus who purchases JSU merchandise or uses the University's trademarks about University policies and procedures.

Trademark Licensing

In order to protect JSU's image and reputation, the trademark licensing program regulates the use of the university's name and identifying marks. This includes external use by manufacturers and retailers and internal use by academic and administrative departments, student organizations, and other internal units.

JSU's trademarks include the name of the university, the intercollegiate athletics logos, wordmarks and all other identifying marks of the university.

Jacksonville State University has a contract with Licensing Resource Group, who manages and markets logos and trademarks. The University receives financial support from LRG for any sales bearing the JSU logo; therefore, if you plan on purchasing any JSU trademarked merchandise it MUST be purchased from a licensed vendor.

The local licensed vendors include Screened Image (Jacksonville), Model Tees (Centre), Signature Apparel, Inc. (Smyrna, GA), Higgins Embroidery (Lineville). There are numerous other licensed vendors on the list and they can be found at http://www.lrgusa.com.

If you are currently doing business with a company that is not on the list, please have a representative from that company contact Mary Smith, JSU's coordinator of publications at 256-782-5830 (Fax: 732/782-5866) or at msmith@jsu.edu .

Information for Retailers

JSU has more than 46,000 alumni, most of whom live in the tri-state area, and more than 9,0000 students. To fill the demand for Jacksonville States' merchandise, a variety of licensed products are available, such as apparel (for all ages), home products, gifts and collectibles. Also available are rocking chairs, diploma frames, clocks, watches, class rings, and much more. See the list of licensed manufacturers for companies authorized to use the trademarks Jacksonville State University at http://www.lrgusa.com/licensed_manufactures.php.

Trademark Information for the JSU Community

The items listed below may not be used with any JSU trademarks or logos, nor may designs using JSU trademarks incorporate any of the following:

-- Alcoholic beverages
-- Tobacco and smoking products
-- Goods related to gambling, lotteries, and sweepstakes
-- Products of political nature
-- Goods making unfavorable references to race, religion, sex, national origins, or handicaps
-- Under no circumstances can any product containing flammable, explosive, or otherwise dangerous or hazardous materials be made, sold, or distributed bearing Jacksonville States' name or marks.

Please note: No university trademarks may be altered or manipulated in any way nor merged with or placed directly against any other logo. This applies to ALL Jacksonville State logos and trademarks.

If you have questions or need assistance, please do not hesitate to contact us. For more information, contact: Mary Smith, Coordinator of Publications Phone: 256/782-5830 Fax: 732/782-5866 msmith@jsu.edu